I partnered with SBCTV Marketing as a contracted Wordpress Developer. Eggroll Daddy LLC is a specialty egg roll food truck based in Atlanta, GA, built around bold flavors and an even bolder brand personality. The team wanted a site that felt just as fun and unapologetic as the truck itself, while still reading as a legitimate, order-ready business.
I partnered with SBCTV Marketing as a contracted Wordpress Developer. SBCTV is a marketing agency based out of McDonough, GA. Together we set out to design, develop, optimize, and deploy a website for the Eggroll Daddy food truck. Eggroll Daddy is a specialty egg roll truck built on old-school flavors and unexpected combinations, and the site needed to show that off from the first scroll. The result is a site that's both bold and classic, pairing bright brand colors with the essentials a food truck business actually needs.
It mattered to the client that the site felt business-ready without losing the fun, light hearted, borderline edgy personality of the brand itself.
To find that balance, I ran A/B tests and a competitive audit of other bold, personality driven brands, including Slutty Vegan, to see how far the line could be pushed while still landing as trustworthy.
That research shaped every design decision that followed, from color choices to copy tone, keeping the truck's edge intact without scaring off first-time customers.
After the design direction was locked in, I moved into development using WordPress and Elementor's theme builder to bring the vision to life.
Elementor gave granular control over layout and styling, making it possible to faithfully translate the approved design into a fully responsive build.
Once the site was structurally complete, I integrated Google Site Kit to handle local SEO, configuring performance tracking, optimizing metadata, and making sure the site was properly indexed for relevant local search queries.
The result was a site built to look great and perform, with discoverability and search performance considered from the ground up.
So SEO for "Eggroll Daddy" , tracking organic search performance in GSC and optimizing the site around branded and local food truck keywords, things like "eggroll daddy," "egg roll daddy," "eggroll daddy food truck," and "egg roll daddy food truck menu" (yes, people really do search all of those variations, spacing and all).
Over the most recent 28-day period, the results looked like this: 275 clicks from 1,666 impressions, a 16.5% CTR, and an average position of 5.2. Not bad for a food truck competing against a sea of "near me" searches.
The real standout was the Menu page, sitting at an average position of 3.1 with 1,048 impressions turns out people really want to know what's on the menu before they show up (shocking, I know). Catering and Contact pages held their own aswell, ranking around positions 3.0 and 2.2. Basically, the pages that actually matter to a hungry customer are the ones ranking the best, which is exactly..the point
The Eggroll Daddy site was contracted on a two-week timeline, and every goal for the build was hit. The site is up and ready to order from! Go get some food from Eggroll Daddy NOW!